During the past few months we’ve been working very hard on our website. We were busy setting everything just right and now that we are finally publicly launching, it’s a good time to explain a bit more about our pricing model.

We’ve opted for a one-time fee pricing model for our 3D LUTs packages and for a recurring pricing model for updates and support.

Let me elaborate.

The reason behind our decision

Our utmost priority is that you get the perfect color grade. That’s why we meticulously tweaked the color science behind each and every 3D LUT we offer. That’s why we worked very hard to make sure our 3D LUTs would work under as wide a range of lighting conditions as possible, and that’s why we made sure our 3D LUTs would work for stills photographers as well as filmmakers.

Still, achieving the perfect color grade can be difficult at times. It’s a learning process. It’s a craft that takes time, practice and training your eye and color sensitivity. Sometimes it can be overwhelming. Sometimes, you need someone to help you out a bit. That’s exactly where we try to step in and help.

From day one we decided we wouldn’t stop at technical aspects of support. We decided, as part of our support service, we would gladly take a look at your photos and videos and make suggestions as to what would be the best way to utilize a specific LUT or achieve a specific look or color grade. That means offering suggestions in regards to exposure, contrast, white balance, how to prepare your raw photos or videos to get the best results from the LUT you’re trying to use and more. We’ll even make suggestions on which LUT or combination of LUTs to use in some situations.

Obviously this requires a large amount of resources. In order to be able to offer the kind of support we aim to offer we cannot do it for free. We had two options:

  1. Increase the upfront cost of the 3D LUTs packages to compensate for the support cost over time
  2. Offer the packages at a much lower price and charge a recurring subscription for ongoing support

Option No.1 isn’t really viable. In order to be able to offer a high quality support the upfront cost of the packages would have to be much higher which would most likely introduce a cost barrier for most people. In addition, over time the marginal profit would shrink at what according to our calculations could be a viable customers acquisition rate.

Therefore, we opted for option No. 2.

Support however, is only part of the story. There’s also updates for the 3D LUTs. From the beginning to make sure we were on the right track while creating our 3D LUTs, we collected feedback from more than a dozen professional photographers and filmmakers covering the fields of documentary, wedding, portrait, event, nature, fashion and commercial photography and made improvements accordingly. We wanted to make sure we’re creating the best possible photo looks, effects and film emulations.

Naturally, any closed feedback is limited in comparison to the real life usage experience we receive from photographers and filmmakers just like you. We learn from you and your support tickets, and we constantly want to improve the product we offer. That’s why offering the 3D LUTs as a fire-and-forget technique makes no sense. We have to offer updates for the 3D LUTs you purchased if we want to offer a product of highest quality.

Once again, this comes at a price. Collecting and analyzing feedback takes time and effort and developing updated products takes twice as much. If no shortcuts are to be taken, we have to charge a recurring payment for ongoing updates.

So, what’s what, or how much do you get to pay?

When you purchase one of our 3D LUTs packages the final price reflects two parts:

  1. One time payment for the 3D LUTs package + first year of support and updates
  2. A recurring yearly subscription for updates and support

At the time of this writing our 3D LUTs packages are priced between $29-$59. The recurring yearly subscription for updates and support is $19.90 a year.

Let’s assume you purchased the Color Film Stock 3D LUTs package on May 1st 2016. This means you would be charged $39 at the day of purchase for the 3D LUTs package and a year full of support and updates for the 3D LUTs in your package. On May 1st 2017, a year from your purchase, you’d be charged additional $19.90 for another year of support and updates. On May 1st 2018, you’d once again be charged $19.90 for another year of support and updates and so on.

We realize however, not everybody wants a subscription service. That’s why your subscription can be cancelled at anytime after purchase. Once cancelled, your license will not renew automatically and will expire on the expiration date. Once expired, you will no longer receive updates for the 3D LUTs in your package or have access to support. You may manually renew your license at any time to reactivate your subscription.

Using our previous example, if you cancelled your subscription anytime before the first renewal on May 1st 2017, you’d be charged $39 only and there would be no additional charges. We will let you know a week before your subscription is due for a renewal via email.

3D LUTs are forever yours to use

Just to make clear, cancelling your subscription for support and updates will not affect the 3D LUTs you purchased and downloaded in any way. They are yours to keep and use forever. The only thing that changes is that without a valid subscription you will not be able to download new 3D LUTs from your account and you won’t be entitled for support once your subscription expires.

That’s it. I hope this summarizes this topic nicely and clarifies some of the questions you might have. If you have any questions please feel free to comment below. Peace out.

Header graphic by Freepik.

About

Goran Ljubuncic is a leading fashion photographer, director of photography and a director based in Tel Aviv, Israel. He has years of experience shooting, directing, retouching and color grading campaigns and ads for clients such as Lacoste, Adidas, M.A.C, Lexus, Gillette, Bourjois, Pupa, Speedo, Fornarina, Nudie Jeans, Wrangler, Timberland, and Lee among many others. He is the founder and CEO of Lutify.me.

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